How I slashed recruitment costs for my boss

How I slashed recruitment costs for my boss

Background: When I started with our group, we were already recording our group’s job ads in a spreadsheet for invoicing purposes. With a few listing templates in the archives, placing the ads were treated as a necessary evil and like a fixed cost that couldn’t be optimised. Assigned to post the job listings and keep the spreadsheet up-to-date, I quickly realised that services such as Trade Me Jobs and...
Trade Me Website Update

Trade Me Website Update

As of today, Trade Me have launched a refresh of their website’s home page. Key changes include simplifying the main category browser, removing ‘Services’, ‘Travel’ and ‘GiftFinder’ and adding colour tags for ‘Categories’, ‘Jobs’, ‘Motors’ and ‘Property’. On top of that, the original listings of ‘New on Trade Me’ and ‘Featured Listings’ have been replaced with colour-coded Featured Listings from each of those main categories along with more graphical...
Before You Hire an SEO Specialist

Before You Hire an SEO Specialist

SEO is an interesting field. It’s like a battle between Google – in the pursuit of getting the most relevant websites in front of the human that’s searching for information – and the SEO specialist – in helping paying clients to get their own website higher up in that search result. Google has a set list of criteria to determine whether a website is relevant for a search term,...
Website Project: Kits & Bits

Website Project: Kits & Bits

Not so long ago I was asked to put the website together for Jackie Jackson, along with the help of her graphic designer. Jackie recently started a business which provides first aid kits ‘and bits’, along with first aid supply management services, to Christchurch businesses. Check out the Kits & Bits website, built on the highly popular and well supported WordPress platform. The website is responsive, meaning that it...
Tesla Arrives in New Zealand (Sort Of)

Tesla Arrives in New Zealand (Sort Of)

As the Digital Media guy for Cockram Nissan, I was lucky enough to be able to attend the EVolocity event at Ruapuna, Christchurch. EVolocity is an initiative of APEV: Association for the Promotion of Electric Vehicles. While I was there to take some photos of our Nissan Leaf (more on that here), I was secretly keen to check out the Tesla vehicles that would be on show. I’d read...
Embedding Media on Responsive Websites

Embedding Media on Responsive Websites

I’m trying to become more fluent with coding for responsive websites at the moment. If you’re responsible for a website, it’s an important skill to have. The future holds more and more websites being built using a responsive format, pretty much to the point that if you build a new website today that is not responsive and has a poor mobile equivalent, you’re doing it wrong! On that note,...
I’m Neighbourly!

I’m Neighbourly!

I’ve been getting more into Neighbourly recently. It’s a relatively new online service that is “designed to foster interaction and conversation between neighbours and community organisations by creating an easy way for them to talk and share online.” Co-founders, Casey and Shane (of GrabOne fame) highlight Neighbourly’s goal to create a community that successfully breaches the gap between online and ‘real’ worlds; something that many social networks fail to...
Facebook Ads Manager App for Mobile

Facebook Ads Manager App for Mobile

This morning I opened the Facebook app on my iPhone to see that the ‘Facebook Ads Manager for Mobile’ app is now available. I checked another profile to see if this was a universal launch, but it appears to only be accessible on certain profiles so far. My Facebook profile is registered as an app developer, so it’s possible that the app is being rolled out to ‘developers’ first....
Create an Automated Leaderboard of Competitor Facebook Pages

Create an Automated Leaderboard of Competitor Facebook Pages

It’s always handy to keep an eye on what your competitors are up to on Facebook, but manually tracking their number of ‘Likes’ can be a chore, particularly if you’re also keen to see how well people are engaging with their posts (arguably a more important metric). One way to track your competitor’s total likes, as well as the top 5 performing posts for the week, is through the...
Who’s tweeting links to your website?

Who’s tweeting links to your website?

It’s always nice to see someone tweet a link to a blog post that you’ve written. It’s even nicer when you see that they’ve customised their message with some kind words. By keeping an eye on what they’re saying, you can often find some worthy people to network with – they’re often in a similar industry with similar opinions. Of course, there’s always the flip-side, in that you may...