How I slashed recruitment costs for my boss

How I slashed recruitment costs for my boss

Background: When I started with our group, we were already recording our group’s job ads in a spreadsheet for invoicing purposes. With a few listing templates in the archives, placing the ads were treated as a necessary evil and like a fixed cost that couldn’t be optimised. Assigned to post the job listings and keep the spreadsheet up-to-date, I quickly realised that services such as Trade Me Jobs and...
Trade Me Website Update

Trade Me Website Update

As of today, Trade Me have launched a refresh of their website’s home page. Key changes include simplifying the main category browser, removing ‘Services’, ‘Travel’ and ‘GiftFinder’ and adding colour tags for ‘Categories’, ‘Jobs’, ‘Motors’ and ‘Property’. On top of that, the original listings of ‘New on Trade Me’ and ‘Featured Listings’ have been replaced with colour-coded Featured Listings from each of those main categories along with more graphical...
Before You Hire an SEO Specialist

Before You Hire an SEO Specialist

SEO is an interesting field. It’s like a battle between Google – in the pursuit of getting the most relevant websites in front of the human that’s searching for information – and the SEO specialist – in helping paying clients to get their own website higher up in that search result. Google has a set list of criteria to determine whether a website is relevant for a search term,...
Embedding Media on Responsive Websites

Embedding Media on Responsive Websites

I’m trying to become more fluent with coding for responsive websites at the moment. If you’re responsible for a website, it’s an important skill to have. The future holds more and more websites being built using a responsive format, pretty much to the point that if you build a new website today that is not responsive and has a poor mobile equivalent, you’re doing it wrong! On that note,...
Who’s tweeting links to your website?

Who’s tweeting links to your website?

It’s always nice to see someone tweet a link to a blog post that you’ve written. It’s even nicer when you see that they’ve customised their message with some kind words. By keeping an eye on what they’re saying, you can often find some worthy people to network with – they’re often in a similar industry with similar opinions. Of course, there’s always the flip-side, in that you may...
Springpad is shutting down

Springpad is shutting down

Springpad has announced the news that it is shutting down. This free app provided a note taking, organising, sharing and collaboration service, vaguely similar to the likes of Evernote but with a much more ‘visual’ design, with notes being stored in notebooks that you could style to your liking. Along with a Chrome, Android, iPhone, iPad and even a Kindle app, Springpad had their own ‘Spring’ counter button… but to...