How I slashed recruitment costs for my boss

How I slashed recruitment costs for my boss

Background: When I started with our group, we were already recording our group’s job ads in a spreadsheet for invoicing purposes. With a few listing templates in the archives, placing the ads were treated as a necessary evil and like a fixed cost that couldn’t be optimised. Assigned to post the job listings and keep the spreadsheet up-to-date, I quickly realised that services such as Trade Me Jobs and...
Directory Advertising: What to Look For and When to Run

Directory Advertising: What to Look For and When to Run

An article in The New Zealand Herald by Viamoana Tapaleao – this one – features a New Zealand directory service by the name of ‘Google Directory’. This web-based directory service, with no legal association with Google themselves, lists thousands of New Zealand businesses by category and provides a number of online advertising packages that range from $595 to a huge $14,995. According to the article, a number of businesses...
YouTube Ads: Just because you can …

YouTube Ads: Just because you can …

… doesn’t mean you should! YouTube are enthusiastic about encouraging you to display advertising on your uploaded YouTube videos. Billions of views worldwide from engaged visitors who are actively browsing and clicking on content must be making Google a fortune. I mean, seriously, look at how happy these advertisers are in this promotional video! That’s why they offer so many options for advertisers, including short video clips that display...