Before You Hire an SEO Specialist

Before You Hire an SEO Specialist

SEO is an interesting field. It’s like a battle between Google – in the pursuit of getting the most relevant websites in front of the human that’s searching for information – and the SEO specialist – in helping paying clients to get their own website higher up in that search result. Google has a set list of criteria to determine whether a website is relevant for a search term,...
Big change to Google search results. Ads more integrated.

Big change to Google search results. Ads more integrated.

Today the new layout for Google search results started displaying in one of my the Google Chrome profiles (others still display the old format). It’s a big change and feels quite different to use. Two of the more obvious changes are that the listing titles are no longer underlined – perhaps a nod towards the fact that more and more modern websites simply display links in another colour rather...