Who?

About Mark Lincoln

During my 9 to 5, I’m a Digital Media Team Leader for one of New Zealand’s largest and most successful motor groups, responsible for the websites, Social Media channels, and email marketing of a number of franchise and independent vehicle dealerships and service centres. Ultimately, this means I get to play with some awesome new cars from the likes of Toyota, Lexus, Volkswagen, ŠKODA, Nissan, Kia, Mercedes-Benz, Chrysler, Jeep, Dodge, Fiat, Alfa Romeo, and more, all while pursing my other passion for online media.

I’m lucky enough to have had a pretty fulfilling career so far, and one that has taken me from sales into marketing and then more specifically into digital marketing. I love putting my skills in SEO, web development and design, email marketing, and Social Media community management into practice and I’m constantly reading blogs and articles to further help me keep abreast in this ever-changing space.

With my wife and the Toyota GT86 on a club cruise to Akaroa, 2013

toyota_86_dealer_launchAt the Toyota 86 dealer launch, Hampton Downs, 2012

lexus_lfa_in_christchurchWith the Lexus LFA at Lexus of Christchurch, on loan from Lexus Singapore, 2015

lexus_rc_dealer_launchThe dealer launch of the new Lexus RC range, Hampton Downs, 2014

mercedes-amg_c_63_sThe new Mercedes-AMG C 63 S @ Mercedes-Benz Driving Academy, 2015

mercedes-amg_driving_academyWatching the experts show us how it’s done, Mercedes-Benz Driving Academy, 2013

fb-sorentoA drive up the Port Hills after work in the new Kia Sorento, 2015

Outside of work, I … well I do similar stuff to the above but generally with less time constraints! I’m happily married, have an awesome son, own a house in Christchurch, and one day I hope to teach my German Shepherd to chill out and stop attacking me.

About this site

This blog is an avenue for me to share some knowledge in digital media, and also to share some stuff that I find interesting in relation to either web or the automotive industry (from a digital media perspective).

I also operate another blog by the name of NZ Raw, plus I attempted to start a resource for New Zealand bloggers under the name of NZ Blogs but decided to switch to posting about a wider range of topics more relevant to my work.

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