Mark Lincoln

Helpful articles and guides from a marketer, recognised as a leader in digital marketing, including advertising, SEO, and more. Also sharing the occasional car review and other insights from the world of automotive marketing.

The 2018 Kia Sorento Premium in white in front of mountains

My family and I were lucky enough to take a 2018 Kia Sorento Premium on a road trip around the South Island. Check out some of the photos plus a competitor comparison here.

Volkswagen Tiguan Allspace with Off-road and Snow Accessories

I first had a chance to drive the Allspace alongside around six or seven competitor vehicles in the 7-seater market, and was left confident that the Allspace was a top contender (see that in our Polo and Allspace dealer launch post). What stood out about the Allspace was its complete package of premium finish, comfortable driving, surprisingly powerful performance, excellent driver-assist systems and safety, and executive-without-being-obnoxious style.

Apps for Marketers

This is a broad title, but here’s a quick list of some of my favourite apps that I’m using for marketing work these days. Largely used on iPhone but some with web and PC/Mac versions as well.

The Volkswagen Golf R-Line

I drive the Volkswagen Golf R-Line and contemplate its position within the Golf range, with premium sporty looks and handling for the price of the mid-range-yet-premium-quality Golf Highline.