Mark Lincoln
Helpful articles and guides from a marketer, recognised as a leader in digital marketing, including advertising, SEO, and more. Also sharing the occasional car review and other insights from my life in New Zealand and in the automotive industry.
Use Data. Don’t Just Listen to the HiPPO.
Business, MarketingI’m currently going through a few online courses (as mentioned previously) during the lockdown. Right now, I’m completing a course by Google focused on ads measurement, and I came across one section that I had to share: Individual Measurement Habits.
Free Online Courses for Digital Marketing
MarketingDuring the COVID-19 lockdown, now is a great time for marketers to check out some free online digital marketing courses and prepare for the return to work.
New Facebook Design Rolling Out
MarketingAn all-new Facebook design is rolling out to desktop web browsers around the world. Take a look at the new dark mode and learn about new cover photos.
Volkswagen and Škoda Marketing Award Winner 2019
Cars, MarketingI was honoured to accept Škoda’s Marketing Award on behalf of our team, and then further honoured to accept Volkswagen’s Marketing Award!
Australia’s Fires Cause Smoke Haze Over New Zealand
Life, PhotographyOn New Year’s day, while homes in Australia are evacuated and thousands of firefighters tackle the blaze, New Zealand itself starts to witness a side-effect of the disaster.
YouTube Videos To Get Started In Photography
PhotographyThis year I’ve been trying to take my photography to the next level, both in terms of general technique as well as photo editing and file management. I’ve found some great YouTube channels to help. Here are my top pick.